Video has always been an essential part of marketing. Whether you’re an influencer, a dentist, chiropractor, or an insurance advisor,  most people would rather watch a video then read an article. The problem is that most  business owners  don’t have the equipment nor the experience to create compelling videos that will capture and educate their consumer. So they push video creation to the side and justify that it is not a necessary expense. That is why we at Imagineering Media  would like to explain how and why you need video to grow your business.

1 – Storytelling

Storytelling is the best and most fundamental way to educate your potential customer. Storytelling through video can give them the background on your company, product or brand and its advantages. If your storytelling is entertaining enough your prospect will become engaged and want to know more. Once they make a purchase and are satisfied, they may even come back or refer their friends and family. And we all know referral business is priceless.

2 –  Separation from the Competition

Separating yourself from your competitors may not be as easy as it sounds. You can tell potential customers that you have the best service or you have a long-standing business and offer the best prices but that doesn’t mean you’ll stand out  from the crowd. Today’s buyer wants to feel good about their purchase. Your company must demonstrate a unique selling proposition. Think about this for example, is there a major complaint in your industry and how has your company or product created a solution? Or how do your competitors treat their customers? Does your company pride itself on customer service?  How can you make your customers feel good about what your product or services represent. By answering these questions; it will help to separate you from your competition.

3 – Brand Positioning

Brand positioning is a key element in growing your business or possibly winning back the hearts and minds of past customers. This is always a challenge and your approach to build a brand or restructure your existing brand, must convey trustworthiness and compassion towards your customer’s needs. When focusing on brand positioning strategy objectives, one must keep in mind that your product  must show  relevance and the ability to differentiate while being credible and attainable. Simply put, have a better understanding of who your customer is!

4 – PR and Promotion

The use of promotional videos to draw attention to your company’s  products and services is no longer an afterthought. But these promotional videos should not just be a blatant in your face sales pitch. The basis of a good promotional video is to create conversation, engagement and bring on a personal level with your potential customer without making your video sound too salesy. There are many types of promotional videos and we cover them in this in-depth article. The possibilities are endless and you and your team should not be afraid to think outside the box. In the past (pre-COVID-19), promotional videos could cost anywhere between $50-$ 50K. But today video content creation can be as inexpensive as $40 to $250. Your promotional videos can air on YouTube, Facebook, Instagram or on your own website. And the fact is videos increase your conversion rate by 80%. Connecting with potential customers through emotional videos give you the best ROI, (return on your investment).

5 – Cost Effective Advertising

In today’s marketplace video advertising has become one of the most cost effective and efficient ways to promote your business. 92% of B2B prospects utilize online video, and now has never been a better time to promote and drive traffic through the usage of video content. There are over 292 million people in  the US  who are on the internet. And this number has probably grown since the COVID-19 of break.  Now it has become much easier and much more cost effective to digitally advertise businesses and services. You can quickly put up a video or take it down and launch campaigns in record-breaking time. It is also easy to track digital campaigns on your website or YouTube, Facebook, Instagram or any of the social platforms. And you can update your ads instantly. Did you happen to notice how quickly advertisers began showing and bringing awareness to their companies during the pandemic? Within less than a month companies began to show how they adapted their voice during the Coronavirus outbreak. This shows that video production is not only more easily accessible, but can also be done very quickly.

After reading these five points we hope that you are now motivated more than ever to jump on board and start creating videos for your business. But just in case you aren’t thinking of entering the video content arena, let us assure you that your competitors are creating and distributing videos to capture the attention of your potential customers. Don’t question whether video can make a difference in your business, know that it can. And it  is & does for others, so don’t get left behind. We are in a digital world and your  potential customer has already adopted and learned that video is not only entertaining and informative but anyone who is not using video is less likely to gain their loyalty and their purchasing power. Video is no longer just the wave of the future it is a must for any business that wants to succeed today and in decades to come.

Let Imagineering Media take your business to the next level with storytelling through video, graphics and marketing.